Marketing

Many entrepreneurs lost their business last year. They made the decision to shut down their operations after social distancing rules affected their revenue. While many were unable to keep their brands, some showed resiliency in the middle of these trying times. How did they do it? Aside from their owner’s fast thinking, their creative marketing […]

In the past, branding was all about products and businesses. But the world of social media and the internet allows people to get to know the face behind the company. That is where you come in as an entrepreneur. Customers always like to know who they are buying their products. This is what makes a

Dental care is a necessity that everyone will need to seek out at some point in their life. Yet, most people are apprehensive about the pain that may come from it and concerned about the cost of dental care. A dental practice that can successfully communicate that they optimize patient comfort and utilize pain management practices are

Email design is crucial to email marketing campaigns. Think about it. Like most people, you probably prefer reading a well-designed email message compared to a bland, generic one. Also, email messages that don’t appear properly on mobile get deleted instantly. When your email messages are designed well, they could help increase subscribers, ensure increased click-through

2020 has been tough for every business owner and marketer in the world. With the COVID-19 pandemic upending our personal and professional lives, we have to make do with what we have to survive. But as we look into 2021, we have to focus beyond surviving—and begin executing new strategies to thrive. To get you

It’s something we’ve been hearing for some time: video marketing is the new king of content. In fact, statistics don’t lie: today, about 80% of Internet traffic moves around video, especially thanks to platforms such as YouTube or Vimeo, which means that businesses that are intelligently taking advantage of this trend, are making huge profits

When was the last time you liked (and even bought) something because it looked great on Instagram? Probably last week or month. But when was the last time you purchased or at least stopped browsing to do a double-take at a product that uses stock image? Probably never. There’s a reason that happens. In this

Achieving business success is never easy, especially if you are starting to build your brand. Most of the time, you will struggle with basic things, such as improving brand awareness and attracting new customers. Aside from this, standing out from the competition will also be a problem. These are everyday situations that you will experience

The moment Shirley Bassey crooned “Diamonds Are Forever” with her big voice, everyone knew she got one thing right. But then, what makes this coveted gemstone almost eternal? Is it science or marketing hype? In reality, it’s both. The Hardest Mineral Known to Man Diamond is the hardest mineral on the planet, the only one to score

Freelance professionals are in big demand. According to an Upwork report, 73 percent of hiring managers are continuing or increasing their employment of independent professionals. An Intuit report, meanwhile, projects more than 80 percent of U.S. businesses will switch to a flexible workforce. Gone are days when you associate ‘freelance’ with ‘unemployed’. So what do you do with