Marketing

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Five Effective Ways to Market Your Home Construction Firm amid the Pandemic

The COVID-19 pandemic has impacted various industries worldwide, but not quite for the construction industry. Why? Home Advisor released its 2021 State of Home Spending report showing the expenditures of home improvement projects last year. Many homeowners pursued interior painting, bathroom remodeling, flooring installation, landscaping service, and kitchen renovation, among others. As home improvement projects have boomed since the […]

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What Your Marketing Strategy Must Have to Boost Your Brand Image

Marketing is everything, especially for newly established brands. But clever promotional tactics are also crucial for reputable companies to maintain their place in the market. Brand promotion is relatively easy nowadays. Given the multiple social media platforms, anyone can garner a sizable following and use free tools for marketing their products. If you’re new to

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Improving Your Marketing Tactics: Invest in Promotional Products Amid the Pandemic

Dealing with an unexpected situation is nothing new for business owners. Most of them already know that there will be many potential issues that may put their business at risk. However, no one really expected the negative impacts that the coronavirus disease will bring to their companies. The COVID-19 situation has abruptly disrupted the business

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Why Businesses Should Create Lifestyle Content to Boost Their Social Media Marketing

The role of social media in marketing is growing year by year as more people go online and create profiles on these platforms. Nowadays, it has become impossible for businesses to survive without having a presence on at least one social media site. Mostly, the biggest brands create content on all the major social media

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How Small Businesses are Showing Their Marketing Creativity amid the Pandemic

Many entrepreneurs lost their business last year. They made the decision to shut down their operations after social distancing rules affected their revenue. While many were unable to keep their brands, some showed resiliency in the middle of these trying times. How did they do it? Aside from their owner’s fast thinking, their creative marketing

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