Video: How It Increases Student Retention in a Classroom Setting

students studying in the library

Is video better for student retention, performance, and production? Several surveys and studies have already shown how beneficial video is for the retention of students — whether younger ones or those in universities and colleges. But many still fail to maximize the advantages of using video in a classroom setting. Video is powerful and effective. Many companies hire corporate video production services to make training videos, produce video presentations for meetings and conferences, and create behind-the-scenes videos. These videos are specially curated for a business’ social media audience.

Using video increases the likelihood of a student remembering key facts and figures. According to a study by Forrester Research, a one-minute video is equal to about 1.8 million written words. People can understand more in a one-minute video than they do when they read a research paper about a certain topic. A different study also found out that 90% of the information the brain receives is visual and that the brain processes images 60,000 faster than text.

Students Can Learn More Using Video

Students are more likely to want to learn more about the topic when the instructors use a video to explain concepts, ideas, and theories. When students watch videos about a particular topic and there are still lingering questions in their minds, they will search for more videos to watch. They don’t do this with books and journals. When they are asked to read a book by their literature professor, they don’t actively search for another one to read once they’re finished the required material. Most students immediately feel satisfied that they’ve finally lifted off the burden of actually finishing a book.

Try to make your students watch an educational movie in the classroom. You will notice that most of them are properly tuned in on what they are watching. They are engrossed and interested even if the theme of the movie is “boring” under normal circumstances. Now, try to talk about the same topic in the classroom and throw in a bit of a trivia. You may also ask them to read a certain book or journal. When you ask them specific questions about the topic, most of their answers will come from the movie. Their brains will be able to remember very specific scenes in the movie, but not what you have said or what they have read.

Students Enjoy Distance Learning

students taking online classColleges and universities are now offering online courses and programs because there are a lot of students who prefer to learn this way. They want to go about their lives — having children, working and building their careers, or managing a business — while learning from the courses and modules provided. In this setup, an instructor or moderator will use video to explain certain theories and leave instructions about an assignment or project.

Video helps distance-learning programs become possible. The acceptance of video in the academic setting paved the way for students from all over the country and the world to enroll in and learn from prestigious institutions that are physically inaccessible to them.

Students are changing the way they learn, consume information, and arrive at conclusions. They are constantly innovating, their minds dependent on the advances in technology. It is important for colleges, universities, and state schools to harness the potential of video in a classroom setting and use it to empower their teaching staffs.

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