Social media is here to stay. It has become a focal point in people’s lives.
In 2005, only five percent of Americans used some form of social media. Now, 72 percent of the public is on it. Hundreds of millions are active monthly on giants like Facebook, Instagram, and Twitter. But how could this help you, especially your business?
Social Media Marketing
Knowing that social media has become a part of our lives, it’s time to begin using it for your business if you haven’t already. It’s the best place to reach your target audience. It’s one of the most effective marketing strategies you can do.
If you already have social media accounts on the most prominent platforms and it’s still not giving you the results you need, maybe it’s time to change your approach.
You might need a digital marketing company to help you. Perhaps, you need to rethink how you’re using your social media for your business and learn the best way to get it done.
Here are a few tips you can do to build your social media presence.
Know Your Audience
You’ve probably heard this before, but if you still haven’t figured out your audience, you’ll have a hard time building a presence.
You need to know who your business is for, and no, it can’t be for everybody. Even “girls” or “young women” or “working moms” won’t get you anywhere. You need to be specific and narrow down your target market
List down their ages, what they do daily, where they shop, what they buy, and how they get money. Create a fictional character that represents your audience to understand them better.
Choose the Right Platform
You might have an account on all platforms you can find. But, are you focusing on the right platform?
Each platform works best for specific goals and followers. For example, Facebook is the largest social media platform, and while it’s perfect for every business, it’s best used for those who want to build relationships and generate leads. Meanwhile, Pinterest is visual-driven and is ideal for businesses that wish to drive actual sales.
You can use multiple platforms, but make sure you give focus to the ones that can provide you with the results you need.
Be More Personal
This is one thing that many businesses fail to remember. You need to be more personal, act more like a human instead of a corporate entity.
You’re on social media to connect, not just to drive traffic or sales to your company. The most successful business brands are those that crack jokes, tell stories, and engage with their followers.
To help with that, you can use your Instagram and Facebook stories to show behind-the-scenes outtakes from your company. Do live streams and talk to your followers. Most importantly, show the team and highlight them so your followers can easily create a trusting relationship with you.
Social media is the perfect tool to market and advertise your company. But, you still need to be smart with how you use it. If it doesn’t work, create another strategy and try again.