Business

With the prevalence of social media use and advertisements on children’s games, marketing to the new generations of parents is easier now more than ever. And if your business is one of the many that have families as one of their main demographics, you need to ensure that your marketing strategy is on point at […]

Businesses in the eCommerce industry have increasingly become lucrative with the outbreak of the Coronavirus disease. As more people stay at home to prevent the risk of catching or spreading the virus, the number of online shoppers has ballooned since then. Any savvy entrepreneur would see this as an opportunity to venture more into the

The concern for overall workplace safety is on the rise. Studies showed that 39% of respondents said they are more concerned about their safety in the workplace this year than the last. That’s not counting the impact of the coronavirus pandemic on them. Even before Covid-19, we’ve already witnessed how employees suffer the consequences of

Many business professionals know and understand how valuable marketing is, but the harsh reality is that not all companies can afford to sink large budgets to their marketing drive. A commonly held belief among small businesses is that ‘marketing is only for big businesses’ when this is false. Newly established businesses need marketing more so,

The retail industry is in a precarious situation today. The internet has made it easy to sell and reach a wider audience, leveling the playing field for big and small players. We’ve seen established brands fall and new ones rising in their place. Any business that wishes to make its mark on the market needs

Many business owners tend to overlook the market trends and view them like short-term fads that will fade away fast. Understanding the trends that will influence business in the next few years can help you develop effective business strategies to grow your company. Below are some emerging trends that you should be aware of as

The hospitality sector may have suffered the brunt of the pandemic, but it doesn’t mean it’s the end of the industry. Hotels, restaurants, cafes, and other similar establishments are just taking a pause and trying to wait out the pandemic. And with the arrival of the coronavirus vaccine, the end is just over the horizon.

Every entrepreneur wants to make it big — but the first few steps can be difficult. Start your journey by starting small, with a home-based business that you can later expand once it becomes successful. 1. Make a Few Cupcakes Everybody loves cupcakes, but only a few have the skills (and time!) to make them.

You snooze, you lose, right? Well, in the office setting, when you snooze, you actually win. Giving your brain a much-needed break after doing some mentally-intensive tasks can help energize and motivate you on your next set of tasks. Not only will this give you a much-needed boost in energy to take on your daily

Your business can engage with the community in different ways. As a business leader, you can help solve problems in the local community and, in turn, get an opportunity to market your products or services. However, most business owners don’t know how their businesses can engage with the community. Here are ways to involve your