With hundreds of products out there that are similar to the ones your business offers, standing out is a must. You need to stand out among your competitors to reach a wider portion of your target market. But how? Think of product label design.
You should utilise labels not only for the identification of your products and brand name but also for the promotion of your merchandise. Yes, these labels are also a good marketing tool. After all, if you have great product label designs, you will have higher chances of driving the attention of consumers to your products. This, in turn, will lead to higher chances of your business making sales and profits.
Companies such as T & D Print offer design conceptualisation until it reaches completion, helping you maximize the benefits of good label design. To give you a better idea, here are a few tips you can follow for designing an effective product label.
1. Utilise colour, type and texture
There are more colours available than what you can find in a rainbow. So, try to consider other colours in terms of brand presentation. You can choose a colour based on how well the package is visible even from a distance. For example, although a metallic or a reflective label is eye-catching, it can sometimes be too difficult to read when paired with a specific colour or texture.
2. Always think about the container and the product
It is vital to ensure that the label fits its container. You need to measure the label design as well as the container’s texture or shape. Doing so will give you an idea if the label will complement the container’s shape. You should also consider how much of the product you would want to show. For an opaque container or unappealing products, creating a label that covers more than half of the container is a great idea.
3. Provide the necessary details
It is important that you provide your consumers with the information they need regarding your products. If you are selling food products, do not forget to include details of ingredients, nutritional value, and date of manufacture and expiry in your label.
4. Connect with your customers’ emotions
Visual design has the power to affect moods and emotions. Specific fonts, colours and images, for instance, can trigger various feelings in customers. Play on these emotions so that you get to build an instant connection with consumers. One thing you can do is to make them feel excited about having your product.
5. Build your brand identity
Your brand identity should be the inspiration behind your packaging and labelling. The label should represent what your company stands for as well as its product. It is best to incorporate the message that you want to convey to your target market when designing your label.
These are a few tips to help you design an effective label for your company’s products. You can always get inspiration from other businesses or hire experts to conceptualise the right design for your brand. With great product label design, you can stay ahead of the game.
