Running a direct marketing campaign is an essential part of your overall promotional strategy. This is necessary, especially if your plan is to make the marketing targeted. Targeted messaging increases the possibility that your audience will be able to absorb and understand the information and solutions that your brand offers.
Direct marketing, however, is often taken for granted by marketers. They think that it is just about releasing brochures and pamphlets. In reality, direct marketing takes a lot of technicalities and practical viewpoints that you have to take into account.
Because direct marketing usually involves print materials, it only makes sense to find a reliable print supplier. Finding the right print supplier is a priority that you should always consider. This is because the quality of the your print materials will have a direct effect on how your consumers will perceive your messaging. You should not just pick the first supplier that comes your way.
If you want to work with the best, you have to have the right criteria and standards. The right supplier should be able to understand your needs. If you are looking for some pointers, let this article give you a head start. Read on to learn more:
The Offerings
Are you just going for a supplier that only offers print solutions? You may reconsider. It pays that you pick a supplier that can do more than just printing. Some suppliers provide design services and final artwork polishing solutions.
Some even offer data services. Suppliers, such as New Action mailing offerings, have direct marketing solutions.
The Range of Materials
Print materials come in many different forms and iterations. This is why you need to check first if the print supplier you want to work with actually has the materials you will want to use. They may be printing on environmentally friendly materials, or they may be skilled in printing on glossy paper.
Regardless, make sure that they have the capacity to carry out what you plan. Other than the materials, it also makes sense if you check their prices. This is because prices vary based on the materials you will be using.
The Portfolio
You will want to know if the print supplier you have in your shortlist can actually deliver. In this regard, you may check their portfolio to see their range of capabilities. Check if they are printing not just pamphlets but also billboards and large out-of-home materials.
This easily shows their range of capabilities. If you want to learn more about working with them, it will be wise to talk to their former clients. They should give you an idea about their working relationship with your prospective print supplier.
Finding the right print supplier is something that you will need to do if you want to make sure that your direct marketing materials are good and effective. You will want to plan your marketing strategy – from messaging to the layout – before printing out everything and distributing them.
