If you want to succeed in business, arguably the most important thing is to stay relevant in the industry. Let us explore three of the best ways to do it.
A Fresh Look
When things are done the same way over and over again, they tend to become stale, boring, and unproductive. If every single day you eat the same bowl of oatmeal with a sliced banana, a bit of low-fat milk, and a cup of coffee, soon enough you will go crazy and start craving for just about anything else. No matter how healthy this dish may be, routine and repetition are not the spice of life.
The same goes for your company. If you want to keep your business fresh and your staff motivated, sometimes you need to make a few changes. And one of the best ones is revamping your corporate facilities.
Change is not measured in size. You don’t have to do something radical like moving into an entirely different office for it to be effective. Rather, you could do a few little things that make the most difference. For instance, you could change the windows or doors or add a coat of paint to the walls. Or you could replace your roof with a brand-new set of corrugated PVC roofing sheets. Not only are they cost-effective and incredibly adaptable, but they also have low maintenance costs, are easy to clean, and provide ultraviolet protection.
Keep in mind that the key is not what you do. What matters is that you give your business the transformation it needs to remain novel and vibrant.
Always Coca-Cola
In the early nineties, soft drink and coffee behemoth Coca-Cola launched a TV commercial that ended with the now-defunct jingle “always Coca-Cola.” At the time, few could have imagined the marketing revolution this three-word song would create. It caused such an impact on global consumerism that up until today, most believe it to be Coca-Cola’s slogan.
Needless to say, it isn’t. In fact, the Coca-Cola slogan has much evolved over the years. In the late nineteenth century, it was “Drink Coca-Cola.” By the end of World War II, it had shifted to “Things go better with Coke.” Currently, it is “Coca-Cola…Real.”
But what is the point of this? Specifically, how does it relate to your business? Well, the fact of the matter is that a few adjustments here and there can reap extensive benefits to your organization. Something as simple as changing your slogan, or even altering it a bit can be just what your company needs to get out of a rut.
And if you can’t come up with anything catchy or inventive, you can also look into your logo. Does it pack the punch it once did? Do the colors reflect something modern and exciting? What about the font, if there’s any? How can it be improved?
By thinking about these and other similar questions, you are bound to come up with exactly what your organization requires.
A Malleable Core
The best way for any company to find its way back into relevancy is by offering something new. Whether it is a new product, a service, or a better way to do things, many organizations thrive when they put their efforts into continuous innovation. There are a few ways to do this.
First, you could come up with something entirely different. For instance, if you are in the food business, you could start selling books or DVDs. Second, you can expand from the core. This entails improving on what you already have or changing it slightly. Examples include a faster processor in a computer or phone, a different color of shoes, or a shirt that can be worn inside out.
When you start thinking about new things, you are opening your mind and broadening your horizons. You are giving your organization the chance to evolve into something better than what it is now, something more interesting. By the same token, you are granting yourself and your staff a renewed sense of purpose, a reason to get up early every morning and give it their best.
Of course, not all change works, and sometimes it’s better to stay put. But if you never try anything different, you will never triumph.
As we have seen, there are three things you can do to breathe fresh air into your business. The first is giving corporate facilities a much-needed makeover. The second is exploring the possibility of changing your slogan or company logo. Finally, it’s about constantly innovating and making gradual improvements to your products and services.
If others have done it before, there is no reason why your enterprise cannot accomplish it as well.
