There is no question that physical appearance is essential. A study by the University of Texas found that physically attractive people earn up to 15% more than those who are not. This statistic happens because physically attractive people get seen as more competent and trustworthy.
For business owners, it is imperative to focus on their physical appearance. Customers will be more likely to do business with you if you are physically appealing and more likely to trust you. Research shows that customers can spend up to 33% more with an attractive salesperson.
So what can business owners do to improve their physical appearance? Several things, but some of the most important include these steps.
Body Physique
First, make sure that you have an excellent body physique. It does not mean that you need to get shredded like a fitness model, but it does mean that you should take care of your body and present yourself well.
You can do this by ensuring you eat a healthy diet and exercise regularly. Having an excellent body physique will be difficult if you live a sedentary lifestyle. However, you can work your way up, especially when you hire a personal trainer.
For eating, you might have to hire a nutritionist to help you with meal planning. This situation will be an investment, but it will be worth it in the long run. You want to ensure that you eat healthy foods that will help improve your physical appearance.
Eat a healthy diet with plenty of fruits, vegetables, and lean protein. Exercise at least four times a week for thirty minutes to an hour. It does not have to be intense; moderate cardio and weightlifting will suffice.
Skincare
Skin is your entire body’s largest organ, so you must take care of it. Most people do not prioritize skincare, but they should. Your skin is what people see first, and if it looks terrible, they will judge you.
Use a gentle cleanser daily to wash your face and remove any dirt, oil, or makeup. Exfoliate a few times weekly to remove dead skin cells and improve circulation. Moisturize daily to keep your skin hydrated.
Wear sunscreen whenever you go outside, even if it is cloudy. UV rays can damage your skin, causing wrinkles, age spots, and an increased risk for skin cancer. Wear sunglasses and a hat outdoors for extended periods to protect your eyes and face from the sun.
Skincare tutorials are readily available online. You can also ask for recommendations from friends, family, or your dermatologist.
Clothing
Your clothing choices play a significant role in your physical appearance. People will view you as more competent and trustworthy if you dress well. Your dress sends a message to others about who you are and what you represent.
Choose clothing that is appropriate for the occasion and fits well. Pay attention to the little details, like matching your belt to your shoes. Have your clothes tailored if necessary; ill-fitting clothes look terrible.
Invest in timeless pieces you can wear for years instead of following trends. Trends come and go, but classic clothing styles always look good. Purchase quality over quantity; it is better to have a few expensive pieces that last than many cheap ones that fall apart quickly.
Hair
Your hair is one of the first things people notice about you, so it is essential to take care of it. Get regular trims to prevent split ends, and use a quality shampoo and conditioner. Your hair should be clean and styled nicely.
If you are unsure of how to style your hair, consult with a professional. You can receive advice on what products to use and how to style your hair based on its thickness, texture, and length. If you want to change your hair color, it is best to visit a salon. However, ensuring it remains healthy should be your top priority.
Smile
A smile is likely an entrepreneur’s most powerful tool. It is the first thing people notice about you, which can make a lasting impression. A genuine smile makes you appear more approachable, trustworthy, and confident.
Make sure your teeth are clean and white. You can use at-home whitening kits or visit your dentist for a professional cleaning. Wear lipstick or chapstick to keep your lips hydrated; dry, chapped lips are unattractive.
Practice smiling in the mirror until it feels natural. You want your smile to look genuine, so do not force it. Smiling too much can come across as insincere. Let your smile happen naturally, and people will take notice. Unfortunately, you might miss a tooth or two, making smiling difficult. In this case, you may want to consult a dental implant specialist to determine your teeth replacement options.
Conclusion
These are some of the most important things business owners must prioritize for physical appearance. You want to ensure that you have an excellent body physique, take care of your skin, wear appropriate clothing, and style your hair nicely. Most of all, enhance your smile. By following these tips, you will improve your physical appearance and send a positive message to others.
